ABOUT

ISAYA IS A LONDON-BASED WOMENSWEAR LABEL FOUNDED BY AZERBAIJANI DESIGNER NIGAR ISAYEVA, CREATED THROUGH A FASCINATION WITH FORM, AND THE QUIET POWER CLOTHING CAN HOLD. THE BRAND EXISTS BETWEEN STRUCTURE AND SOFTNESS, CREATING PIECES THAT FEEL EXPRESSIVE, REFINED, AND DEEPLY PERSONAL.

DESIGN PHILOSOPHY

FOR ME, CLOTHING HAS ALWAYS BEEN MORE THAN APPEARANCE ALONE - IT CARRIES FEELING, AND INDIVIDUALITY QUIETLY. AS BOTH A DESIGNER AND STUDENT AT LONDON COLLEGE OF FASHION, I AM CONSTANTLY INFLUENCED BY LEARNING, AND EXPERIMENTATION. THIS ONGOING PROCESS NATURALLY SHAPES THE WAY I APPROACH SILHOUETTE, DETAIL, AND STORYTELLING WITHIN MY WORK, ALLOWING EACH PIECE TO EVOLVE THROUGH CURIOSITY.

I AM DRAWN TO GARMENTS THAT FEEL INTENTIONAL AND EMOTIVE - PIECES THAT HOLD A QUIET STRENGTH WHILE ALLOWING SPACE FOR PERSONAL INTERPRETATION. THROUGH ISAYA, I AIM TO CREATE CLOTHING THAT NATURALLY FEELS CONNECTED TO THE WEARER.

HOW I WORK

EACH ISAYA PIECE BEGINS WITH A SILHOUETTE, FEELING, OR DETAIL BEFORE GRADUALLY EVOLVING THROUGH FABRIC SELECTION, PATTERN CUTTING, AND CONSTRUCTION. THE PROCESS REMAINS HANDS-ON AND PERSONAL FROM BEGINNING TO END, ALLOWING SPACE FOR PRECISION, EXPERIMENTATION, AND REFINEMENT.

I WORK IN SMALLER QUANTITIES AND OFTEN USE DEADSTOCK FABRICS AS A WAY OF CREATING MORE INTENTIONALLY AND REDUCING UNNECESSARY WASTE. WORKING WITH LIMITED FABRICS ALSO MAKES EACH GARMENT FEEL MORE CONSIDERED AND UNIQUE, ENCOURAGING A SLOWER AND MORE THOUGHTFUL APPROACH TO DESIGN.

GUIDED BY CRAFTSMANSHIP, PROPORTION, AND MOVEMENT, ISAYA FOCUSES ON CREATING GARMENTS THAT FEEL EXPRESSIVE, LASTING, AND CONNECTED TO THE WEARER.

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